Declining societal trust in the increasingly commercialised UK banking sector created an opportunity for a new challenger brand to deserve and win market-share. Part of our core team helped Tesco to develop a human, playful brand personality, which would engage with Tesco customers. In store we created in-store advertising to drive awareness of monthly campaign offers and produced take away collateral, which provided all the details.
Careful analysis of Tesco's tracker research allowed us to align retail communication touch points with the customer journey so we could recommend the most powerful and cost-effective retail communications execution possible. Delivering a significant uplift in customer recall with less collateral.