As a small retail business it’s hard improving your performance when you don’t have big budget resource.
Large retailers can invest in customer research, business consulting and design expertise because they have the numbers of stores to scale the learnings, providing a powerful return on investment.
Space 11 have designed Retail Boost specifically to support small retailers maximise their sales.
Honed from decades working with international brands and retailers, we’ve distilled the processes that make them efficient and focus on the five areas that are proven to deliver the biggest positive change from the smallest investment.
We have replaced formal research with a shorter consulting methodology so we can still get under the skin of your business to understand you, your customer and what changes will deliver the biggest difference.
Most importantly we deliver tangible recommendations so you have specific actions to implement rather than general consulting advice. Given that your budget is tight, we start by assuming you will want to develop any designs or communications through your in house team. We are also there to support you with a full design, detailing and project management service if you require.
What we do
We’ll meet you and spend time in your stores and with your customers to fully understand your business. We appraise your store, retail offer, communication, customer journey & your sales data and then we provide recommendations that give the most dramatic change to your bottom line. Typically this will include the following:
Brand communication. What you should really say and how, so customers connect with your brand and offer.
Product offer. Ensure you have the right product to meet customer needs and ensure category allocation drives efficiency.
Store layout. Improve customer flow and browsing in store. Ensure your categories are in the right place.
Customer journey. Say the right thing in the right place at each stage of the customer’s journey to engage and activate them.
Merchandising & quick wins. Improve product presentation and provide additional recommendations that improve performance.
We draw on how big retailers successfully do things better so you don’t have to invent solutions from scratch.