Philips is a leading global design and technology company with many notable innovations and achievements in many areas around the world. They also lead innovation in retail design through application of new technology to enhance customer experience in store.

Space 11 led RCA students in a project aimed at shifting consumer behavior from seeing lights as a commodity product to lighting as a living experience. Eliciting user insights to generate innovative future visions centred around the 3rd age of lighting using LED technology to generate scenarios based on those visions.