Pernod Ricard are a global leader of the wine and spirits industry and position themselves as “creators of conviviality”. Space 11 partnered with RCA students and Pernod Ricard’s Breakthrough Innovation Group (BIG) to identify ways of entering new markets, new segments, and new demographics through the creation of new offerings, services and business models that will dramatically renew consumer experiences in the home.

BIG’s goal is to enhance the speed and scope of breakthrough and game changing innovation in order to boost sustainable growth, expand market opportunities and increase market share and return in the future.